OACC Visual Branding and Assets
TIMELINE:
2 Months
PROJECT TYPE:
Freelance Branding
ABOUT THE BRAND: Open Architecture Collaborative Canada (OACC) is a non-profit organization that strives to create resilient, equitable, and sustainable communities. OACC’s team consists of socially-minded designers, architects, planners, creators, and innovators that incubate collective change-making ideas through an inclusive community-engaged process. In 2020, I joined OACC as their Graphic Designer and designed their new logo. I have also been assisting the team in designing the new website.
Ideation and Concepts
Focusing on OACC’s core values of impact-focused design, diversity, curiosity, and innovation, I began ideating on different ways to create a new logo for the Canadian chapter, while also maintaining elements of their original logo for unity.
After a few rounds of ideation, we narrowed down the concepts to 3 main logos, all of which included elements of the original logo with a slight twist to set apart the new chapter from the old.
final logo design
graphic illustrations for website and blog content
In addition to the branding work I completed for OACC, I assisted the team in redesigning their current website to better fit the updated language and message. Below are some images of illustrations I created for different sections of the OACC website.
