Industrial Design Grad Show 44 Visual Design

PROJECT TYPE:
Exhibit Design Branding Project, In collaboration with Vita Yates

THE BRIEF:

Create branding and accompanying visual assets for Carleton University School of Industrial Design’s 44th annual Grad Show. The visual design needed to be representative of the graduating students’ project themes.

Exhibition theme & moodboard

As a part of the committee dedicated to the design of the grad show, we discussed the project themes for the graduating class, choosing to design around the key words “Emerging, Experiences, Enriching”, with the following “big idea”:

Exhibition of student work that demonstrates design’s ability to enrich human experiences.

Branding

In order to create some separation between the three different studio groups, specific colours were chosen in correspondence with the studio themes as such:

As part of the branding, we discussed backsplashes and background images that conveyed emerging. To achieve this, we decided to use product renderings from Carleton SID students, and apply a blur effect. All students were credited for their work and contribution.

visual assets

visuals in the exhibit